Helping Founders do the impossible
We partner with relentless founders in consumer and consumer adjacent spaces.
We act as an accelerant via our unique LP network of iconic brands across the sportS, media and entertainment landscape.











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We’re backed by the Biggest NAmes in Sports, Media & entertainment
Our LPs offer the capital and industry-defining experience of premier global sport, media and entertainment brands, including City Football Group, adidas, AEG, MSG, Sinclair, Bank of Montreal, Pentland Group and owners from all major U.S. sports leagues as well as strategically oriented family offices and institutional investors.
How We Invest
A first-of-its-kind investing approach
With $300M under management, we back Seed to Series C consumer and consumer adjacent companies. We help our founders achieve success through our connectivity into the difficult-to-penetrate markets of sports, media and entertainment,
as represented by our unique LP base. We’re nimble, acting as a lead, co-lead or syndicate. Primary areas of focus are Next Gen Media, Digital Commerce, Gaming, Social, AI Application, Prosumer Tools and Wellness.
Our Portfolio
Backing teams doing the unthinkable
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